Privacy Policy

Last updated on 25 Oct 2025

Last updated: November 2025

Backboard (“we”, “our”, “us”) provides developer tools, memory services, and AI infrastructure accessible through our website and APIs. This Privacy Policy explains how we collect, use, disclose, and protect personal information when users interact with our website, platform, and related services (“Services”).

1. Information We Collect

1.1 Information You Provide

  • Account information such as name, email address, password, and organization.

  • Billing information submitted through our payment processor. We do not store card details.

  • Content, files, metadata, and configuration details submitted through the Services.

  • Support tickets, surveys, and feedback.

1.2 Information Collected Automatically

  • IP address, device details, browser type, and timestamps.

  • Usage details including API calls, model selections, memory operations, and feature interactions.

  • Cookies used for authentication, analytics, and security.

1.3 Information From Third Parties

  • Identity verification partners.

  • Analytics providers.

  • Payment processors.

  • Third-party LLM providers when users route requests to them.

2. How We Use Information

We use the information described above to:

  • Provide and maintain the Services.

  • Authenticate and secure accounts.

  • Optimize memory, retrieval, embeddings, or model routing.

  • Process billing and transaction records.

  • Communicate service updates and notices.

  • Conduct analytics to understand product usage.

  • Comply with legal requirements.

We do not sell personal information.

3. Legal Bases (GDPR and UK-GDPR)

For individuals in protected jurisdictions, we process data under:

  • Performance of a contract.

  • Legitimate interests including product improvement and security.

  • Compliance with legal obligations.

  • Consent when required, such as for optional marketing.

4. How We Share Information

We share information only when necessary for the operation of the Services:

  • Cloud hosting providers (AWS in Canada and the United States).

  • Payment processors.

  • Analytics and error monitoring vendors.

  • Third-party LLM providers when selected by the user.

  • Legal authorities when required by law.

We do not authorize partners to use your information for advertising or unrelated profiling.

5. How We Handle AI Data

5.1 Processing of User Content

Content sent through the platform is processed only to provide inference, memory, retrieval, embeddings, or related features.

5.2 Memory Storage

Users control memory settings. When memory features are enabled, stored content follows the user’s configuration. Users can delete memory at any time.

5.3 Model Training

We do not train proprietary models on customer data.
Third-party providers used through routing options follow their own data practices.

6. International Data Transfers

We host data in AWS regions located in Canada and the United States.
If personal information is transferred outside your jurisdiction, we use recognized safeguards such as Standard Contractual Clauses or equivalent mechanisms.

7. Data Retention

We retain personal information as long as necessary for the purposes described in this policy:

  • Account information is kept while the account is active.

  • Billing records follow statutory retention timelines.

  • Memory data follows user-selected retention and deletion policies.

Users may request deletion at any time.

8. Your Rights

Depending on applicable law, you may have the right to:

  • Access the data we hold about you.

  • Correct inaccurate information.

  • Request deletion.

  • Object to certain processing.

  • Receive a copy of your data.

  • Withdraw consent.

Requests can be submitted to privacy@backboard.io.

9. Security

We use administrative, technical, and physical safeguards including:

  • Encryption in transit and at rest.

  • Access controls.

  • Audit logging.

  • Regular security reviews.

No system is completely secure, but we follow industry standards to reduce risk.

10. Children’s Privacy

Our Services are not directed to children under 16. We do not knowingly collect information from them.

11. Changes to This Policy

We may update this Privacy Policy as our Services evolve. Substantial changes will be communicated through email or our website.

12. Contact

Backboard
Email: privacy@backboard.io