Browsers into buyers.
Turn every shopper interaction into revenue with AI-powered search, recommendations, and support — built to convert.
Built for online retail
Shoppers expect to find exactly what they want in seconds. Backboard powers intelligent product discovery that understands intent — turning browsers into buyers across your entire catalog.
From personalized recommendations to 24/7 AI support, we help you increase conversion, reduce cart abandonment, and deliver the experience modern customers demand.
Why retailers choose Backboard
Higher conversion
Semantic search and smart recommendations help shoppers find products faster — lifting add-to-cart and checkout rates.
Personalized at scale
Tailor every storefront, email, and product feed to each shopper using real-time behavior and purchase history.
Always-on support
AI assistants answer product, shipping, and returns questions instantly — reducing support load and cart abandonment.
From catalog to conversion in four steps.
Connect your store, and Backboard powers search, recommendations, and support. Everything else is handled.
01
Connect
Sync your product catalog and storefront in minutes — Shopify, custom, or headless.
02
Discover
Shoppers find the right products through semantic search that understands what they actually mean.
03
Personalize
Recommendations adapt in real time to each shopper's behavior, boosting average order value.
04
Convert
Turn intent into purchases with AI support that answers questions and removes checkout friction.
Turn your store into a smarter store. Let's talk.
Tell us about your store and our team will reach out within one business day.
hello@backboard.io
Office
Ottawa, ON, Canada
Sell more with smarter AI.
Start converting today.
Give shoppers AI-powered search, personalized recommendations, and instant support — all backed by Backboard.